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Greenwich Peninsula

Defining a strategic positioning and building an identity for one of the most significant property developments in London.

Designed at Made Thought.

 District launch invitation.
 Property particulars books.

Individual stories and tonalities were defined for each district within the Peninsula brand to create highly focused, market-specific communications.

Each building was also allocated a colour depending on where it is situated. Buildings closest to the waterfront would be given a blue colour, whereas parkside properties would be assigned greens.

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